Video marketing has become one of the greatest marketing tools
That small, medium, and even large businesses are using. Because of its accessibility, we can now watch videos on TV’s, desktops, tablets, and even phones.
Video marketing is the most engaging source of content marketing if it is done correctly… Video marketing allows you to take any concept and demonstrate it in a much clearer way. It is because people are engaged by hearing, seeing and sometimes reading. Therefore, the presenter can build personal rapport with their audience.
Videos must resonate with your target audience and ideally highlight your product and services.
Most consumers prefer video to consume content,
- Story telling video, especially if you are launching to connect emotionally with your potential clients
- Informational videos AKA “how to do videos”
- Demonstration, shows how to do whatever you are demonstrating
- Testimonial Videos
- Case Study Videos
- Interview Videos
Video marketing is used to promote and educate your target audience, it also used to increase brand awareness and social engagement which helps your business to reach new audiences in wider community.
Video marketing allows you to take any concept and demonstrate it in a much clearer way, so your audience can apply the same principles to their concept where and when suitable.
We highly suggest doing a keyword and audience research not only to help you create a better content also to help you SEO your video to achieve higher views.
The duration of your video all depends on the topic and the objective of the video.
Common challenges that stop business to start video marketing
- Camera shy
- Do not have knowledge
- Do not have a great camera
- English is their second language
- Do not have time
Now that you have basic understating and love to implement video marketing to your business to increase your leads, sales, and clients, feel free to complete the short quiz