One of the main questions we often get asked is which advertising platform we should use Google advertising or Facebook advertising?
Why is this common question to us? Mainly it is because businesses owners have heard stories from their business colleagues on which advertising platform, they had success with hence it has become questionable.
It is not a simple answer, but it comes down to following…
- what is your product or services?
- who are your target audience?
- where are your target audience?
- When do they act?
- What Keywords do they search?
Google has three types of ads display advertising, search advertising and video advertising. Google “Intent based” is great because people searching for your product or services and then your advertising appear in front of them.
Facebook advertising “Social based” is different
Ever since Facebook had purchased Instagram now Instagram advertising is managed by Facebook ads manager too, you can still advertise from Instagram. Facebook ads type are, image ads, video ads, carousel ads and collection ads. Facebook is great because Facebook knows who & where your audience are to display your advertising in front of your audience.
Sydney website design agency we recommend to our clients to have budgets for both platforms to advertise on.
Now you have a basic idea what the difference between both platforms are, you can make a better decision on planning the whole advertising campaign and what elements needed to have successful advertising campaign.
Google advertising is mainly based on keywords and phrases, hence we strongly recommend keyword research upfront.