Customer Engagement to build relationship with customers
Customer engagement plays a massive role in building relationship with customers, business online or offline.
Customer engagement has a framework, tools, and strategy to build relationship and create interaction with customers through their journey as a client.
If used in the wrong way, you can literally engage the wrong customer or push your clients away from you, just like a pushy salesman.
Before any business gets heavily involved into customer engagement, they must first find out and listen to what their target customer needs are before they can get them engaged. Once you have a better understanding of what your customer’s needs, you can produce to connect and engage your customers with your content, products, or services.
Most businesses who have a strong brand have achieved a great customer engagement strategy. Customer engagement is not just about the emotional connection between a business and clients, it’s also a relationship building strategy to build a trust between business and their valuable clients.
There are many strategies that can be used for customer engagement, such as:
Social media Marketing, Articles or blog post, Email marketing, Video Marketing, testimonials or google reviews…
They must be used efficiently and effectively…
Keep in mind, customer engagement is where you get to engage with the customers throughout their journey, not just when they’re buying your product or service. The goal of Customer Engagement is to build relationship and create interaction with customers through their journey as a client, this builds raving clients that will be an ongoing source of income for your company.
Customer Engagement has a framework which involves 6 stages: Awareness, Discovery, Consideration, Selection, Adaption, and Retention.
To successfully get visitors, there are different tools and strategies to use. These include, email marketing campaigns designed around specific events or milestones within the customer life cycle (e.g., anniversary sale), text message alerts, so you can engage with them on the right platforms and so much more. Customer engagement with the customer is a must for businesses as it will improve revenue, increase retention and builds profound relationships with your customers.
Customer Engagement is something you won’t need to touch every day if it is built into the business habits. But, sometimes those weekly or monthly check-ups can go a long way in building those raving loyal clients that stay with you forever!