SEO Audit

An SEO audit is a comprehensive evaluation of a website’s SEO health to identify areas of improvement and optimisation. It involves assessing technical SEO aspects, page speed, website structure, keyword research, user-friendliness, image alt text, link equity, and content ranking.

A well-executed SEO audit can reveal issues related to mobile friendliness, website URLs, landing pages, and more. For small business owners, an SEO audit is crucial to uncover critical areas that impact their website’s performance and visibility on search engines.

As for the frequency of SEO audits, it depends on various factors. For a newly launched website or one that receives regular updates, auditing every three to six months might be appropriate. Established websites can benefit from annual or biannual audits to ensure continued optimisation and identify new opportunities.

Frequent SEO audits help maintain a high rank in search results, enhance user experience, and ensure that the website remains competitive and ranks higher against other sites in its niche.

The purpose of an SEO audit is to evaluate a website in order to identify areas that need improvement or optimisation for search engine rankings.

An SEO audit typically involves analysing the website’s content, technical elements, page structure, internal linking structure, title tags and metadata, site speed, hosting provider as well as assessing its visibility on SERP’s.

The primary objective is to ensure that the website meets industry standards for search engine optimisation, as well as provide actionable insights into how businesses can leverage existing keywords and improve user engagement. Ultimately, technical SEO audit helps drive organic growth by improving visibility on search engines and driving more qualified leads through targeted organic searches.

During an SEO audit, we evaluate a website’s content, technical elements, page structure, internal linking structure, title tags and metadata, site speed, hosting provider as well as assessing its visibility on SERP.

Content Analysis: We review the content of a website to ensure that it is optimised for search engine rankings. This includes analysing the keywords, topics, length of content, readability and content structure.

Technical Elements: We assess website’s technical elements such as page requests, server response time, file size, HTML structure, caching technology and JavaScript compression to ensure they meet industry standards for speed.

Page Structure: We examine the architecture and navigation elements of each page including titles, metadata, URL structure and internal linking to identify opportunities to improve online visibility.

Search Engine Results: We evaluate the organic rankings of each page, analyse keyword density and competition levels, track backlinks, and assess how users interact with your search engine listings.

In order to check if all your page’s on-page SEO elements are properly set up, our experts will assess the page titles, meta descriptions, URL structure, internal linking structure, as well as any other content optimisation elements. We also review the length and keyword density of each page to ensure that the page content is optimised for search engine rankings. Additionally, we examine the HTML structure and caching technology of each page to ensure that they are loading quickly and efficiently.

Backlink analysis is an important element of any SEO audit that helps to identify the backlinks pointing to a website, and assess its impact on search engine rankings. Our experts use various tools and techniques to analyse the backlinks profile of a website.

We start by looking at the number of referring domains, analysing their quality, and assessing the trustworthiness of each link. We also evaluate the anchor text that is used in backlinks to identify if there are any unnatural patterns or links from low-quality websites.

This helps us understand how search engine bots perceive the website and make recommendations for improvements accordingly. Ultimately, conducting a backlink analysis helps identify opportunities to acquire more trusted and quality backlinks as well as increase their rankings.

Yes, our team of experts can identify and address content issues on your site, during a site audit. We use a combination of tools and techniques to evaluate the quality of your website’s content, including keyword analysis, readability scores, and reviewing topics.

We also look at how users interact with specific pages on your website to gain insights into user experience. Once all the pages and content is evaluated, we make recommendations for improvements and optimisation to your website audit to ensure that it meets industry standards for search engine rankings.

We use a site audit tool and techniques to evaluate your competitors’ SEO strategies and identify areas for improvement. This includes assessing their content, technical elements, page structure, relevant keywords used in titles and meta descriptions, internal linking structure, visibility on SERPs, hosting provider speed as well as the quality of backlinks they have earned.

Once the SEO analysis is complete, we provide actionable insights into how businesses can leverage existing keywords better or enhance user experience to increase organic rankings. Additionally, we recommend and implement SEO strategies that can acquire more trusted backlinks from other websites to boost website performance.

Ultimately, this helps drive organic growth by providing improved ranking positions and generating more qualified leads through targeted organic searches.

We approach keyword research by first understanding the target market and their needs. We also analyse how users search for different topics on search engines, identify popular keywords, and assess the competition level for those words.

Additionally, we look at other factors such as language used in searches, seasonality of searches or any regional variations to ensure that our target keywords are tailored specifically to your target market. We then use all this information to make an informed decision about which words should be targeted with our SEO efforts and create a plan accordingly.

The keyword research process helps us craft content that is optimised for search engine rankings but still resonates with your intended audience in order to drive qualified leads through organic search.

In order to evaluate a website’s site structure and navigation in order to improve SEO performance, we use a combination of tools and techniques.

Our experts review the page titles, site data, URL structure, and internal linking structure. This allows us to identify any potential issues with the overall architecture of certain pages on the website, which can be addressed to ensure that all pages are properly indexed by a search engine crawler.

Additionally, we review the content structure of each page to identify opportunities for improvement. This includes assessing the topics, length of content, readability and content structure. Lastly, we analyse user interactions with specific pages in order to get a better understanding of their experience on other pages of the website and make recommendations accordingly.

By taking these measures, we can ensure that your website structure and navigation is optimised for better website performance.

Yes, our team of experts can identify and resolve any technical SEO issues that might be affecting your website’s search rankings. We start by conducting an in-depth technical SEO audit to determine any potential weaknesses or errors that may affect the overall performance of the website.

This includes assessing the crawling and indexing of pages, website speed, HTML structure, site security, mobile responsiveness, image optimisation as well as overall user experience. Once all the technical elements are evaluated, we make recommendations for improvement and optimisation to ensure that your website is meeting industry standards.

Google: The most widely used search engine globally, known for its comprehensive index and sophisticated algorithms.

Bing: Developed by Microsoft, Bing is another popular search engine that provides search results and additional features like Bing Images, Bing Maps, etc.

Yahoo: Yahoo Search is a search engine owned by Verizon Media and provides search results powered by Bing.

Baidu: The leading search engine in China, offering results in the Chinese language.

Yandex: The dominant search engine in Russia, providing results in Russian and several other languages.

DuckDuckGo: Known for its privacy-focused approach, DuckDuckGo doesn’t track user data and aims to deliver unbiased search results.

Search engines use web crawlers or bots to continuously explore the internet, following links and indexing web pages. When users enter queries, search engines use complex algorithms to rank and display the most relevant and authoritative results based on various factors, such as keywords, website authority, user experience, and more.

Search engines play a critical role in how people access information on the internet and other search engines are fundamental to online research, marketing, and small business owner visibility.

A technical SEO audit and an SEO website audit are both essential components of a comprehensive SEO strategy, but they focus on different aspects of a website.

A technical SEO audit primarily concentrates on the technical aspects of a website’s performance, ensuring that it is search engine-friendly and accessible to search engine crawlers.

Technical SEO involves examining site architecture, checking for broken links, optimising XML sitemaps, analysing website performance, and ensuring proper indexing through Google Search Console. The technical SEO audit aims to identify and resolve any issues that might hinder search engines from efficiently crawling and understanding the website’s content.

On the other hand, an SEO site audit delves into various on-page and off-page elements, such as content quality, keyword stuffing, internal links, and user engagement metrics from Analytics. It assesses the overall health of the website’s SEO strategy and content, offering insights to improve rankings and boost organic search.

By combining technical SEO audits and SEO site audit, you can ensure that a website’s technical SEO foundation is solid, while its content and user experience are optimised for SEO success.

The difference between an on page SEO and an off page SEO lies in their focus areas within a comprehensive SEO strategy.

An on-page site audit involves evaluating elements within the website itself, including website content, internal links, keyword placement, keyword usage (avoiding keyword stuffing), site architecture, XML sitemaps, and technical aspects like broken links.

Google Search Console and SEO checkers are essential tools for identifying issues and optimising web page performance.

Conversely, an off page site audit concentrates on factors external to the website, such as backlinks, social media presence, and brand mentions. It assesses how the website is perceived and referenced across the web, which significantly impacts search engine rankings and SEO success.

Combining internal and external links plus the data from both “on site audit and off site audit” this will become a complete SEO audit that provides a holistic approach to optimise a website for increased visibility and more traffic.

Google Search Console and Google Analytics are two distinct tools that offer valuable insights for website analysis.

Google Search Console focuses on technical SEO aspects and provides data related to how web crawlers interact with a website. It offers details about site ranking, website URLs, and the technical health of a site.

On the other hand, Google Analytics primarily focuses on user behaviour and engagement metrics. It provides information about website traffic, user interactions on a specific page, all pages, and other valuable data to understand how visitors interact with the site.

An SEO checker is a tool that evaluates your website’s SEO health and provides actionable insights to improve its performance. By running a seo audit tool, you can identify seo related issues such as missing meta tags, broken links, and poor keyword rankings.

The tool assesses your seo metrics and provides a detailed audit report with recommendations. Fixing these issues helps improve your seo score, enhances the user experience, and boosts your site’s visibility on search engine results pages

 Using an SEO checker regularly ensures that your website remains optimised and competitive in the digital landscape.

A site audit involves a thorough examination of your website to identify seo issues and optimise its performance. The process includes checking all the pages for proper meta tags, assessing the xml sitemap, and evaluating the website’s backlinks.

Tools like an seo checker provide an audit checklist to ensure every aspect of your site is analysed. A site audit also reviews web pages for technical SEO elements and generates an audit report highlighting areas for improvement.

Regular site audits help maintain a high seo score and improve search engine results pages visibility.

A free SEO audit tool like google search console is a valuable resource that analyses your website for SEO issues and provides a comprehensive audit report. This tool evaluates various seo metrics, such as page traffic, indexing and crawlability. .

By using free SEO tools, you can identify areas of improvement to enhance your website’s performance on search engine results pages. Another seo audit tool helps you understand your seo score and take steps to fix seo related issues, ensuring your site ranks higher and attracts more traffic.