How To Invest In YouTube Advertising Service, The Second-Largest Search Engine

Introduction

YouTube ads marketing is an excellent way to introduce your company to a wide and varied audience. There are 2.6 billion active users in 2021, YouTube among the top platforms in social media, second to Facebook. However, this makes it an ideal place to promote your products or services.

YouTube advertising is an affordable way to reach your target audience. You can add your website URL, set channel keywords, or allow other channels to recommend your website or your YouTube channel using advanced settings.

The success of some YouTube promotions has motivated companies to work with this platform. If you’re considering using YouTube advertising for your brand, continue reading to learn more about its peculiarities.

So, is it worth investing in YouTube ads for your business? Read on to learn more.

Table of Contents

YouTube advertising is a type of online advertising that promotes video content on the YouTube platform. This can be done through video ad formats or by using relevant keywords in YouTube searches. Since Google owns YouTube, it is only possible to advertise on YouTube through Google Ads. YouTube is categorised as a social media channel and is therefore considered as a type of social media marketing effort.

Currently, YouTube receives visits from a quarter of the world’s population, with over 2 million monthly active users. It is a diverse platform, offering a mix of entertainment, education, and a media used by businesses to connect with their audience. In Australia alone, there are over 17.8 million YouTube users – that is one in every two Australians. Social media traffic from YouTube referrals accounts to 2.35% with a potential reach of 21.3 million people. In 2021 alone, during the fourth quarter of the year, YouTube generated over $8.6 billion in ads revenue.

Type of YouTube Ads Available for Marketers

• In-stream ads. A user can have more control over in-stream ads. They can be placed and will play during a video, either at the beginning, middle, or end, depending on where the channel manager insert the ad.
• In-search ads. In-search ads are YouTube advertisements that only appears in the search results if someone makes a query.
• In-display ads. These are the type of ad that appears on the YouTube watch page.

You can also create a YouTube ad that appears as an overlay on videos, giving viewers the opportunity to return to your website by clicking on it. This is the last form of ad that may be quite beneficial for encouraging visits from YouTube to your main website. Some marketers will even use them in their videos as a way of providing a more obvious call-to-action (CTA).

With that much potential available on YouTube, it is no surprise that many businesses are starting to lean into the YouTube advertising services to reach out to more audiences. Whether they are working with a YouTube advertising agency or using their in-house team to manage their video advertising efforts, YouTube is too big of a marketing automation opportunity to set aside.

Have you ever noticed advertising for relevant items appear before or after a video on YouTube? There is a science behind this.

By capitalising on AdWords or Google Ads, brands can specifically target YouTube users that are most likely to be interested in their video content. This way, marketers can choose exactly where and how to display their ad for maximum impact.

Utilising social media influencers is a smart way to get the word out about your business. It effectively increases brand awareness and can promote your products or YouTube channel.

So, where do you start in creating a YouTube advertising campaign?

Creating a video ad campaign on YouTube can be simple and effective. Here are some tips to get you started:

1. Choose your objective

Before you launch a YouTube advertising campaign, you need to decide what you want to achieve with your video ads. Whether it’s brand awareness, reach, or engagement, setting a clear goal will help you create better ads that produce results.

2. Set up your Google AdWords account

If you don’t have one already, setting up a Google AdWords account is quick and easy. Once you’re signed in, click “Create your first campaign” and select “Video” under the “All features” drop-down menu.

3. Target your audience

You can target your YouTube ads to specific audiences based on interests, demographics, and even behaviours. By targeting a relevant audience, you’re more likely to get views, clicks, and conversions.

4. Choose your video ad format

There are several types of video ad formats available on YouTube, so choose the one that best fits your goals. In-stream ads play before, during, or after other videos on YouTube, while discovery ads appear on the YouTube homepage or as related videos on the watch page.

5. Set your budget and bid

After you’ve decided your ad format, you need to set a budget for your campaign. You can set a daily budget or a lifetime budget, and you can also decide how much you want to pay per view.

6. Create your ad

Now it’s time to create your ad! Start by adding your video, then write a headline and description. You can also add images, logos, and other visuals to make your ad more eye-catching.

7. Test, measure, and optimise

Once your ad is live, it’s important to monitor its performance and make changes as needed. Try different targeting options, ad formats, and budgets to see what works best for your business.

Creating a YouTube advertising campaign can be a great way to promote your brand and reach a wider audience.

When it comes to advertising your brand, YouTube should be one of your go-to platforms. With over 2.6 billion active users, it’s the second most popular social media platform in the world. This makes it an ideal platform for advertising your products or services.

However, before you start creating a campaign, there are a few factors you need to consider. In this blog post, we’ll discuss some of the most influential factors to keep in mind when creating a YouTube campaign.

Target Market

One of the main benefits of advertising on YouTube is its reach. With over 2.6 billion active users, your target audience is bound to be on the platform. You can target your ads by demographic information, interests, or even location. This makes it easy to reach your target audience with your message.

The ‘Reach’ tab on YouTube Analytics lets you see how people found your video. The key metrics card displays data such as impressions, click-through-rate, views, and unique viewers. You can also see how many viewers watched your video to completion. This data is valuable as it tells you how effective your ad campaign is.

Budget and investment

When it comes to advertising, cost is always a factor to consider. YouTube offers two types of ads: pre-roll ads and display ads. Pre-roll ads are short videos that play before a user watches a video. They can be up to 20 seconds long. Display ads are static images that appear on the right side of the screen during a video. They can be up to 6 seconds long.

The cost of a video ad on YouTube, on average, is $0.10 to $0.30 per view or interaction, with an overall daily budget of $10. The term “per view” refers to paying anything from $0.10 to $0.30 each time someone views your ad or interacts with it — for example, by clicking on it. Overall, your daily budget is the maximum amount you’re willing to spend on your YouTube ad campaign.

To get started with a pre-roll ad, you’ll need to create a video ad. This can be done through the ‘Create Ad’ tab on YouTube. Once you’ve created your ad, you can choose your targeting options and set your budget.

Advertising Options

As we mentioned before, YouTube offers two types of ads: pre-roll and display. Let’s take a more in-depth look at each option.

Pre-Roll Ads

Pre-roll ads are short videos that play before a user watches a video. They can be up to 20 seconds long. These ads are skippable, which means that users can choose to skip the ad after 5 seconds if they’re not interested. Pre-roll ads are a great way to get your message across without interrupting the user’s experience too much.

Display Ads

Display ads are static images that appear on the right side of the screen during a video. They can be up to 6 seconds long. These ads are not skippable, which means that users will have to watch the ad until it’s finished. Display ads are a great way to get your message across without interrupting the user’s experience too much.

Types of Video Content

If you’re familiar with YouTube marketing, then you’ve probably seen most of these strategies in action. But let’s take a closer look.

Skippable in-stream video ads

Pre-roll is a form of advertising that appears before or during a video (i.e., “pre-roll” or “mid-roll”). Their distinguishing feature is that they are viewable for only 5 seconds at a time.

Advertisers only pay when viewers watch an ad for more than five seconds. The recommended length for an ad is 12 seconds to three minutes.

When a visitor watches the first 30 seconds, or the whole thing, or responds to your ad by clicking, you’re charged.

Non-skippable in-stream video ads

Some advertisers choose to utilise pre-roll or mid-roll advertisements that don’t have a skip button, knowing that 3 out of 4 people claims that they reflexively avoid video advertising.

When should you do this? When you want to boost your brand recognition and are confident that your creative can keep people’s attention for the entire 15 seconds.

Discovery Ads

Discovery ads appear beside organic search results. So, instead of seeing the organic results, people may select to watch your video.

Three lines of text are included with a thumbnail in Discovery ads. When people interested in your offer click on the ad, they are taken to your video webpage or YouTube channel.

Non-Video Ads

YouTube provides non-video ads for advertisers who don’t have the budget for video content.

• Display ads: Your ad will appear on the right-hand sidebar, next to an image and some text. It will include a CTA (call-to-action) with a link to your website.
• In-video overlay ads: These types of ads are the ones you see floating on top of videos from channels that make money from YouTube.

In an ideal world, these ad types would appear with related content. However, that’s not always reality.

Measures for Success

There are several YouTube metrics that can help you determine the success of your video marketing campaign. A few of them are the following:

Watch Time

Watch time is a key metric for YouTubers because the amount of minutes spent watching your videos is a good indicator of how interesting YouTube’s algorithm presumes it to be. This matters because channels and videos with higher watch times are displayed more often in recommendations sections and search results.

Percent of Videos Viewed

This metric lets you know what percentage of your video people tended to watch on average. It is a good way to gauge how engaging and interesting your videos are to viewers. If the average percentage viewed is low, it could be an indication that your video content isn’t particularly compelling.

Audience Retention

This metric measures how long viewers watched your videos compared to similar videos on YouTube. A high audience retention rate means that viewers found your videos more intriguing than similar videos, and a low audience retention rate means the opposite. This metric is important because it can help you determine which types of videos are most successful at holding viewer attention.

Re-watches

This metric counts how many times viewers watch your videos after their initial viewing. Re-watches are a good indicator of video quality because they suggest that viewers found your videos so appealing and engaging that they wanted to watch them again.

Video completes

This metric counts how many times viewers watched your videos all the way to the end. A high video completes rate proposes that viewers found your videos valuable and worth watching all the way through. This metric is critical because it can help you gauge the overall effectiveness of your video marketing campaign.

Engagements

By looking at the Comments, Shares, Likes, and Dislikes on your videos, you can get a clear idea of how viewers feel about your content and brand. Shares are especially revealing – people share what confirms their ideal self-persona to the world, so when someone shares your video, it means they’re publicly displaying that trust and support for your message.

Impressions and CTR

The impressions click-through rate lets you know how often viewers watch your video after seeing it on their homepage, in the recommended section, or while scrolling through trends. A high click-through rate means that your title was interesting and a lot of relevant audiences can relate to your video’s topic.

These are just a few of the YouTube metrics that can be used to measure the success of your video marketing campaign. If you want to learn more about YouTube analytics, we recommend taking a look at YouTube’s Creator Academy. It’s a great resource for creators who would like to get the most out of their YouTube channel.

By using the correct YouTube ad specifications, advertisers increase their chances of displaying their ad to potential new customers, thus growing brand awareness.

YouTube Ads come in two variations: display and video. Below is a quick guide on the specifications for each type.

Display Ads:

• Image size: 300x250px
• File type: .jpg, .gif, or .png
• Animation length: 30 seconds max

Video Ads:

• Video length: 15-20 seconds max
• Aspect ratio: 16:9 (widescreen) or 4:3 (standard)
• File type: .mp4, .mov, or .wmv
• Frame rate: 30fps max
• Bitrate: 2Mbps max
• Audio: Optional, but recommended

FAQs for YouTube Advertising Services

YouTube advertising services can help you reach a wider audience with your marketing messages. You can target specific demographics and interests, and track the performance of your ads to ensure that they are reaching the people you want to reach. Additionally, YouTube advertising services can help you build brand awareness and create an emotional connection with your viewers.