Before we get into Google My Business posts Tips, Tactics, or Tools let me ask you this, Why do people in general start a business?
People start businesses for many reasons, but most people want to earn more money. But If your business doesn’t generate enough profit, it won’t be able to stay in business for long. Some people also start the business because they want to make a difference or solve some kind of a problem but they can’t do it where they currently working, so they start a company on the side to fulfill those needs or desires.
One of the biggest challenges businesses face through this journey it’s generating more leads, gaining more customers to become profitable, and scaling the business to make it worth their time. Luckily, technology has leveled the lead generation field for small businesses.
Google My Business posts are the best way for businesses to manage their online presence across Google where potential customers search for your products or services in Google Search or Google Maps.
With more than 100 million-plus monthly visitors to Google Maps alone, there has never been a better time to rank any business on Google My Business so that people can find your business when they search for what you offer locally; whether that’s a real estate agent, Mortgage broker, shop or restaurant near them.
Google My Business Posts Tips, Tactics, Tools Table Of Content.
- NGoogle My Business Posts
- NBest Practices For Google My Business Posts
- NDifferent Types Of Google My Business Posts
- NSmart Ideas On Making Google My Business Posts
- NGoogle My Business Posts Image Specifications
- NHow Often To Post On Google Business Profile
- NScheduling Google My Business Posts
- NMy Business Posts Insights in Google Profile Manager
- NGoogle My Business changed to Google Business Profile
- NImportant Tips for Google My Business Posts
- NFAQ about Google My Business Posts
- NGoogle My Business Posts Conclusion
Google My Business Posts
The most significant benefit of Google for business owners is indeed Google My Business posts. This is why we are publishing some of the greatest local SEO tips, tactics, and tools in this article for small business owners who have more time on their hands and don’t have a budget for local SEO services yet.
Establish your brand’s trust and identity. One of the best things you can do for your business is to establish trust and identity. This begins with creating a great Google My Business profile. Make sure all of your information is accurate and up-to-date, and take advantage of all the features Google offers, such as posts, photos, and reviews. You can also add a badge to your website that links back to your Google My Business profile, You can see ours in the footer of our website.
Make it easier for potential consumers to get in touch. Each business owner can connect with their customers “Existing or potential” through the posts on Google. These posts are available on Google Maps. Business owners can establish a relationship with their customers through this service. this increases the customer experience on Maps.
Expand your client base by marketing your business to a larger audience. Unlike some of the other social platforms where you can find many social-related posts, in Google My Business posts you can announce special deals, special upcoming events, updates about your business, the latest news in your industry, promote your product or services, and much more…
Build relationships and interact with customers locally. All these business-related posts on Google will help your local search and also engage with your customers to the posts, images, and videos.
Best Practices For Google My Business Posts
Here are some of the best practices that business owners should follow when publishing posts on Google My Business.
- Make sure your posts are relevant to your customers.
- Keep your posts updated and fresh.
- Post interesting and engaging content.
- Be polite and respectful in your language
- Post images and videos too.
- Create special offer
- Create and announce events
- Answer customer questions
- Add call to action to your posts
- Above all, keep all your posts “images, text, and videos” family-friendly.
Post Types and Example Of Google My Business Posts
COVID-19 Post. Ever since COVID-19 has appeared, Governments have created laws, rules, and regulations. some of these rules changes based on different cities and countries. These rules also change based on the nature of that industry. Google is doing its part to keep the users safe by asking business owners to share COVID-19 posts on what the business required whether it’s social distancing or wearing a mask.
Offers Post. Google offers posts it’s one of our favorites which is undermined by so many businesses, in Google offers posts you can add a photo or a video of the products or services you add an enticing title you can also add start date range on the offer. The simplest way to give an offer choose a product or a service your business likes to provide as an offer to your audience with a discount coupon or something FREE.
We love using this as a welcome offer to business owners, Why you may ask? it’s because Google provides at least of the followers who claimed your offers. This is one of the top tactics that not many are aware of or use. After you’ve created your offers post you can view, edit, change the date range and publish it.
Now think about what can your business offer to build that initial connection with your potential customer
What’s New Post. What’s new posts in Google My Business post you can share everything new in your business, just remember to make it related and enticing for your audience to interact. In what’s new posts you have the option to add the photo or video, content, and call to action. Call to action could be to book a meeting, place an order online, buy a product or services, learn more about your product or services, sign up for a newsletter, or to receive a phone call. Use different types of these calls to action and see which one provides you the best results.
Products Post. Product post is not only for products but also for service providers as well. Before you add a product post you need to have your product image, product name, category of your product, price or price range of the product, product description, and most importantly the call to action. The button for the product could be ordered online, buy now, learn more or get the offer. Depending on what your company provides you can select one of these options. we like using learn more options so we can cookie track the audience for future advertising and marketing.
You can test these product posts options and see which one of these product posts gives you a better result.
Events Post. Event posts can be used for special events such as anniversaries, stock clearance, workshops seminars and can be used for online events. in event posts type you can add photos or videos event title, events start and finish dates, event details, and most importantly call to action.
Smart Ideas On Making Google My Business Posts
Before you start publishing on Google My Business, you will need to understand your customer’s needs and problems. You can do this by surveying your customers, conducting research, and using market analysis tools. Once you have a good understanding of your customers’ needs and problems, you can create content that addresses these issues.
Showcasing products or services. There are a few different ways to showcase your products or services on Google Posts. One way is to create a video or images, that showcase your products or services to showcase your products or services visually on Google Posts. Tell a story about the problem and the solution you provided and what was the outcome.
Share tips and tactics. Share tips and tactics related to your business on your Google post, just like the tips and tactics we are sharing here but make it more suitable for your Google posts with a smaller word count.
Case study GMB posts. A case study in Google post is such a great way to inform your potential clients what results you have delivered previously. when doing a case study GMB post explains the before, during, and after the case study. This will not only spark ideas in your potential clients also you will get to build rapport with them and make it easier for them to enter interact with you with their project.
Provide expert advice on products or services. When providing expert advice on products or services in GMB posts, it’s important to remember that you are an expert in the field. You should have extensive knowledge about the product or service and be able to answer any questions that consumers may have. You should also be able to differentiate your products or services from others.
Special dates and greetings Google posts. Special dates such as anniversaries, birthdays, Easter Christmas are the greatest GMB posts that Each business must create and share this celebration with the followers or potential customers. always remember to make it Interacting and fun, as humans we love to celebrate and have fun.
Share statistics that are relevant to your industry. When sharing statistics in Google business posts if it’s possible to have some graph to visually display it as well. Here is a couple of examples regarding Google Business Profile.
29% of consumers who search for local business on a mobile device will call or visit that business within 24 hours.
76% of the consumers will write a review when they were asked to do so
Announce and promote your products or services. When making an announcement or promoting your products or services in Google posts make sure you have a strong headline, an image that’s related to your post, add an irresistible offer with a call to action. It could be an old product new product all discontinued products. If you are a service provider, You could be announcing or promoting new updates extra features.
Google My Business Posts Image Specifications
When you create a Google My Business post, you can include a photo or video to help grab attention and drive more engagement. Your photo or video should be high quality and interesting to help people learn more about your business.
Here is the specs for the Google post photo we have found that works best.
Photo: 1200×900 pixels; aspect ratio must be 4:3
How Often To Post On Google Business Profile
There is no one answer to this question as the frequency with which you post on your Google My Business profile will depend on a variety of factors, including your business type, industry, and target audience. However, we generally recommend posting once or twice a week.
It’s not only Google but all search engines and social media love good quality content. if you have the manpower, resources to write a GMB post once a day do it. Remember what they say? Content is king…
Scheduling Google My Business Posts
Now that you know how to use Google My Business, it’s time to start planning your posts, schedule your Google business profile posts.
Schedule GMB post in a spreadsheet is easy, the best way to make sure your posts are effective is to schedule them in a spreadsheet. To do this, create a table with the following columns: Title of GMB post, Short description of the post, and call to action to your landing page.
Once you created your table, you can start filling in the spreadsheet using the business post ideas mentioned above.
You can also take advantage of tools to schedule posts for your Google My Business profile.
My Business Posts Insights in Google Profile Manager
Google My Business Posts Insights is a feature that allows you to see how your posts are performing. You can see how many people saw your post, how many people engaged with your post, and how much reach your posts had.
This feature is really helpful for businesses because it allows them to see what content is working and what content isn’t. You can use this information to create more of the content that is engaging with your audience, and less of the content that isn’t resonating.
Google My Business changed to Google Business Profile
Google My Business is being replaced by Google Business Profile. The goal of this transition is to help people find more relevant information when they are looking for local, small businesses. With this change, businesses will be able to manage their information on Google Maps and search results with greater accuracy.
Google Business Profile is designed to provide people with more control over how their info is shared across the web. Businesses will be able to manage their business info, upload photos and videos, and respond to reviews without having to log into their GMB account.
Important Tips for Google My Business Posts
Three Stages of my business post status, If you post it’s taking time to upload be patient because it’s processing the checks before displaying your post publicly on GMB Post.
Google may check your article to verify that it adheres to Google’s posts content policy before your post gets uploaded.
Live Posts: Customers can see the post on search results, Google Maps, and the post appears in Google My Business profile.
Pending Posts: Pending Status is yet to be verified. Search results and Google Maps don’t display pending posts.
Not approved Posts: If the post is not approved by Google, it will not show up on Google search or Google map. There will be an icon next to the post indicating that the content did not get approved because it didn’t meet Google’s policies.
FAQ about Google My Business Posts
Are Google posts free?
Yes, every type of Google post is for free. You can create and share announcements, offers, new or popular items in stock, or event details directly with your customers.
What Are Google My Business Posts?
Google My Business posts are a great way to showcase your business as it pertains to Google Maps as well as Search results. As a business owner, you upload posts from your business onto your Google Business profile which will then be visible on Google search and Google Maps.
How Long Do GMB Posts Last?
In the past GMB posts expired after seven days, in early 2021 Google has changed these to Infinity, this alone is great hope for local SEO to keep on posting creative content. Google Business Profile now displays all of your GMB posts, regardless of the GMB posts age.
How Often Should Post On Google Business Profile
The frequency of your posts is up to you, but we recommend that you post content regularly to keep your customers engaged. You can share announcements, offers, new or popular items in stock, or event details directly with your customers as often as you’d like.
What is Google Maps App
Google Maps App local search is designed to help people find the businesses they’re looking for. With this app, people can search for businesses by name or category. They can also see reviews and ratings of businesses.
The Google Maps App local search also allows people to see what businesses are near them. This is helpful when people are looking for a business that is close to them.
People can also use the Google Maps App local search to get directions to businesses. This is helpful when people are trying to find a business that is far away from them.
Why Was Google My Business Post rejected?
Some reasons why your Google My Business post may be rejected include the following: Has phone number, Spam, false claims, misleading representation, Posts topic doesn’t relate to your company, having ALL CAPS or overuse of stock photos can get Posts rejected
Does Google My Business listings help with Local Customers?
Yes, Google My Business listings help with Local Customers. Existing and potential customers can read your Google reviews which helps with local marketing
Google My Business Posts Conclusion
We covered how posts in Google Business Profile are an essential digital marketing tool for generating leads, gaining more clients, helping search ranking, getting more website visits, brand awareness, and much more… We covered which post type how to create post or update posts even schedule a new post in GMB Profile.
We got to cover parts of the Google My Business post and how GMB listing can help local businesses share their business information or knowledge and directly communicate with their customers and build rapport.
However, posting and managing Google Business Profile can overwhelming especially if you need to focus on all other areas of the business.
You can always hire a professional to manage your business google so you can focus on what you are best at without the need to know all Googles guideline. This method will help you increase your website traffic and convert more visitors into customers in a shorter timeframe.