Boosting any business on Google organically starts with local search. Many businesses aren’t aware of what is possible or what can be done with their business on Google. Before we start getting into what to do and how to do it, let’s just reflect on the fact that every business owner is in business to generate leads sales and profits. Some are in business because it was handed down to them. Regardless of how they ended up doing business, there is only one way to go – to become successful.
The purpose of this article is to show business owners how to get more leads and sales from their business listing on Google.
Allow me to briefly explain what local searches is… Local search is a Google algorithm that considers your physical location and how it relates to the keywords you’ve entered into the search engine. So if you’re a Real Estate Agents owner in Sydney and you want to rank for “Real Estate Agents in Sydney CBD” your business would need to be included in the Google business listing for local search results. This will optimise your website to show up in Google local pack
The term Google local pack is a section of Google search engine results that includes information about a company’s, business activity, map directions, Website link, reviews, and other services provided by the business. The search engine will rank a business depending on how well they are optimised.
If your business is based in Sydney CBD, and you’re looking to get involved with organic search results, you’re probably wondering how. Well, I’m about to take you through this journey.
The first thing that has to happen is your business needs to be listed on Google My Business (GMB). This can be done effortlessly by going onto the GMB website “Go to google.com/business” and following the steps. There is a verification process that you need to go through to validate your business listing.
Once you have registered and verified your business listing, the next step is to make sure all of your information is accurate and up-to-date. This includes your address, phone number, website, and hours of operation.
You can also claim your free Google listing. This will help boost your ranking on local search results.
4 Ways You Can Claim And Add Your Business In Google Listing
This is for businesses that don’t have a Google Business listing.
Before you start, you need to make sure you are logged in to your Google account with your Gmail account and apply all these tasks using a laptop or desktop.
In the search bar, type your name or address, it should appear first on the list and the right side, under the phone number click on “own this business listing”
On Desktop login into your Google account, open Google Maps, Right-click anywhere on the map “make sure you are logged in” Then find and click on “Add your business listing”.
Open Google Maps In the top left, click Menu, then find and add your business listing.
Go to my business login here is the link google.com/business and follow the prompts.
Table of Contents
- NWhy Businesses Must Verify Their Business On Google
- NGoogle My Business Profile Verification Process
- NAdding Business Description To Google My Business Profile
- NUploading Business Logo And Images To Google My Business Profile
- NAdding Business Information To Google My Business Profile
- NSelecting The Correct Category For Google My Business Profile
- NGoogle My Business Profile Insights
- NGoogle My Business Customer Review
- NHow To Request For Reviews From Happy Customers To Get More Customers
- NReceiving Message From Google Business Profile On Google Search And Maps
- NContent Guidelines For Google My Business Posts
- NAdding Products To Your Google My Business Profile
- NRanking Local Businesses On Google Local Search
- NAdding Manager To Google My Business Profile
- NGoogle Business Profile Management Service Boost Your Business Locally
- NQuestions And Answers Section Business on Google
Why Businesses Must Verify Their Business On Google
Businesses must verify their business on Google because it is the only way to ensure that the business is being represented accurately. When a business listing is verified, it means that the business has been authenticated by Google and is in compliance with its policies. This also allows businesses to access additional features and tools from Google, such as Google Maps, Google Reviews, Google posts, Google Products, etc.
Businesses that are not verified may not appear in organic search results, which can be damaging to their reputation and bottom line. To ensure that your business is seen by potential customers, it is important to verify your business on Google.
Google My Business Profile Verification Process
The verification process is just to ensure that the business you are claiming is the same one you are trying to claim, and it’s not someone else.
The Standard Mail Verification
The Standard Mail verification process is the most common way of verifying your business on Google. This process usually takes around two to four weeks to complete. Once you have added or claimed your business to Google Business Profile, you will receive a verification postcard in the mail with a code. You will need to enter this code into your Google My Business account to verify your business.
The phone verification process is the quickest way to verify your business on Google. This process typically takes around a few minutes to complete, and it’s not available for everyone. Once you have added or claimed your business to Google Business Profile, you will receive a phone call from Google. You will need to answer the phone and enter the verification code that is provided.
If your company qualifies, you’ll see the “Verify by email” choice during the verification procedure. Before clicking “Verify Now,” double-check that the email on the verification screen is correct and that you have access to it. Open your mailbox after that and locate the Google My Business email there. A use verification code sent out to your email.
Instant Verification Process
If your website is already verified in Google Search Console, you’re eligible for immediate verification. However, this option isn’t accessible to every business that has been validated by Google Search Console. Sending the postcard is indeed the best method for Google to verify your Google Business Profile.
Trusted Verifier, Verification
A Google Trusted Verifier is a certified partner that’s eligible to verify your Google Business Profile. They will check the accuracy of any information you provide and then submit it to Google on your behalf. The verifier will also verify that you’re the owner or authorised representative of your business and that your business is located at the address associated with your account.
Need to check if your business is Verified on Google? You may use this FREE Google Provided tool to check verification progress.
Adding Business Description To Google My Business Profile
The best way to add a business description in the Google My Business profile is to explain to your audience what values and benefits you provide; how would the products or services solve their problem or fulfill their needs. Keep in mind you have about 750 characters, then you can enter them in the business description section.
Uploading Business Logo And Images To Google My Business Profile
When you’re verifying your business, you have the opportunity to upload a logo, cover photo, and video. The logo should be a high-quality image that is representative of your business. The cover photo should be a high-resolution image that captures the essence of your business. The video can be used to showcase your products or services and explain what makes your business unique.
You can also add images of your business in the photo gallery. This can help potential customers get a better idea of what your business looks like. The best way to do this is by adding interior and exterior shots of your business, as well as photos of your team or products.
Adding Business Information To Google My Business Profile
When adding business information to your Google My Business profile, it is important to make sure that all of your information is accurate and up-to-date. This includes your address, phone number, website, and hours of operation.
It is also helpful to add photos and videos of your business online. This will give potential customers a better idea of what your business online looks like and what services you offer.
Selecting The Correct Category For Google My Business Profile
When filling out your business information in the Google My Business profile, you will be asked to select a business category. This is an important step, as it will help customers find your business online more easily.
There are many categories to choose from “depending on the business type”, so it can be tricky to know which one is the right fit for your business. To help you decide, consider the products or services you offer and the type of customer you want to attract. If you don’t find the business category, then you select the next best business category. In the last few years, Google has been adding new categories in the Google My Business Profile.
The other information required in the info tab is the business address, service areas, business hours, phone number, website link, product, and services.
Google My Business Profile Insights
Google My Business Insights section is where you get to see the number of customers who came to you via Google Search or Google Maps is displayed in this part of the Insights screen. You’ll see how many people viewed your listing using each of these services. This information can help you determine which marketing initiatives are most effective in getting customers to your business.
Google My Business Customer Review
The Google Customer Reviews feature is a simple yet effective marketing tool you can take advantage of.
Google Customer Reviews is a free tool that enables businesses on Google Business Profile to gain valuable feedback from their customers. Google Customer Reviews appear on Google Search and Google Maps, which can help to generate leads and increase your online visibility.
According to the most recent internet review data, over four in five (79%) consumers place their trust in online reviews as much as personal recommendations. That is another reason gathering as many customer reviews as possible is so important.
How To Request For Reviews From Happy Customers To Get More Customers
You can also encourage customers to leave reviews of your business on Google. Positive reviews can help attract new customers, and negative reviews can help you improve your business processes. Google reviews are a valuable source of feedback for businesses, so make sure that you’re actively monitoring them and responding to any feedback accordingly.
While Google My Business is designed to help businesses generate more Google-related business, Google also wants to ensure that Google My Business reviews are legitimate. Businesses can ask for Google My Business reviews by encouraging customers via email, phone, or live chat.
One of the smartest things you can do with your reviews is to show them on your website. This helps you earn your consumer’s confidence without having to go to your Google Business Profile to read these Reviews.
Receiving Message From Google Business Profile On Google Search And Maps
When customers view your business location on Google Maps or Google Search, they will have the option to send you a message. This can be a great way to connect with customers and get feedback about your business.
To receive messages from customers, you will need to enable messages in your settings. To achieve this, open your Google My Business profile and click on the “settings” tab. Scroll down to the “messages” section and enable “send and receive messages”.
You will also need to provide a phone number where you can be reached. This phone number will be used to send notifications when you receive a message from a customer.
Content Guidelines For Google My Business Posts
Google My Business is a search engine that serves as a platform for businesses. Unlike social media platforms, your Google my business posts must be business-oriented. Google doesn’t want you to post personal photos, videos, or posts about your life “as a business owner”.
Google is all about the search engine and advertising. With Google My Business posts all Google wants to make sure that Google My Business posts are relevant to the categories, services, and most importantly what the audience wants or searching for.
People who search on Google are seeking answers to their problems. As a result, you should concentrate on marketing your items and providing, values, solutions discounts that make your company stand out from its competitors.
The most common length for a blog post is 300 to 500 words. Although, you are permitted to write 300 words.
To catch people’s attention, capitalise the post title, write a compelling business post and have a strong call-to-action button.
Adding Products To Your Google My Business Profile
Google My Business is the best way to reach new customers and display products. To get started, all you have to do is open your Google My Business dashboard. Then, scroll down to “Products” and click on “Add product”.
The next thing you need to do is to add the product name, the category of their product, the price of the product, product description, and call to action.
There is an option of not providing a price range.
It’s always best to have everything prepared before adding a product to your Business on Google. Worth mentioning, then you have 1000 characters for your product description.
Make sure to use them all and write a compelling product description that will make people want to buy your product. List of everything you need before uploading any product.
These include the product name, product image, product category, product price, product description, and product call to action.
Ranking Local Businesses On Google Local Search
When it comes to local businesses, many things to help them rank higher on Google local searches. One of the best ways to do this is by optimising their Google My Business for them. Local SEO agencies are experts in ranking businesses on Google. If you are not certain how to optimise your business, it is best to hire a SEO agency or consultant.
Local SEO Agencies have the skills, tools, and strategies to help your business rank high on Google’s local searches. Businesses can optimise their Google My Business by following the simple steps mentioned above. Optimising the business website is essential if you want to rank higher on Google Local Search. Meaning that your website must be mobile-friendly and SEO friendly for customers to find you. The following are some ways how SEO agencies can help your business rank higher on Google Local Search:
1) Improve Your Website Structure
Google usually ranks websites higher that have a clear structure. If your website has a clear structure, it will be easier for customers to navigate through it, as well as for Google’s algorithms to understand its content.
2) Get Quality Inbound Links
Inbound links are one of the factors that Google uses to rank a website higher. To get inbound links from other sites, SEO agencies often work with link builders and business directories. Link building is important because it helps customers find your business through backlinks.
3) Optimise Website For Mobile Use
Google now ranks websites higher that are mobile-friendly. This is because many people use their mobiles to search for businesses. If your website is not optimised for mobile devices, you will lose out on potential customers.
4) Improve Website Content
Local SEO agencies can help you improve the quality of your website content. They regularly do this by using strategies such as keyword research, on-page optimisation, and the use of rich anchor text.
5) Create Content That Is Relevant To Your Customers
Local SEO agencies can help you create content that is relevant to your customers. They will create blog posts that provide solutions to your customer’s problems or questions about your local business.
6) Keep Your Website Updated
Local SEO agencies can help you keep your website updated. They usually do this by creating monthly or weekly blog posts that are related to your business. This will help you keep your website fresh and new for your customers.
7) Set Up Google My Business
Google My Business is one of the best ways to rank your local business higher on Google local search. SEO agencies can help you set up and optimise Google My Business for your business. From verifying your website to customising the website URL and creating a descriptive listing, they will do everything possible to make sure that you rank as high as possible for your keywords.
8) Optimise Your Reviews And Ratings On Google
Local SEO agencies can help you optimise your reviews and ratings on Google. This often involves dealing with negative reviews, encouraging customers to leave a review, and monitoring your reviews regularly.
9) Create Marketing Campaigns For Your Business
Marketing is an important part of any business’s success. Local SEO agencies will create marketing campaigns that will help you achieve your desired results. They will help you with things such as social media marketing, email marketing, and PPC campaigns.
10) Provide Monthly Reports
Local SEO agencies usually provide monthly reports to their clients. This report will typically include the progress of your website’s SEO, your website’s ranking on Google search, and an analysis of your website’s traffic.
If you are investigating how to rank your business higher on Google search, we are happy to help, you can start with your FREE strategy Session or simply get your FREE LOCAL SEO Report!
Adding Manager To Google My Business Profile
If you’re the owner of a Google My Business (GMB) profile, you can add a manager to help you manage your business listing. Managers can help you respond to customer reviews, update your business hours, and much more.
To add a manager, open your Google My Business profile and click on the “settings” tab. Scroll down to the “User” section and click on “add a manager”.
Enter the name and email address of the person you’d like to add as a manager, and then click on “add”. The person will receive an email notification inviting them to join your Google My Business profile as a manager.
Once they accept the invitation, Google My Business will guide them to set up their Google account. Google will automatically send updates and notifications about your Google Profile to this user.
Questions And Answers Section Business on Google
Why does having My Business on Google Important?
The Google My Business service is an excellent way of connecting with your customers. Google My Business allows you to provide detailed business information, drive online traffic to your website and even rate Google’s search results for your business. Google My Business removes the burden of handling Google-related inquiries from your Google account.
Businesses can manage their Google-related inquiries, provide more detailed business descriptions, upload photos before it needs to be updated by a manager and edit contact information without having to maintain a separate account. This means that you get all the benefits of a Google Local listing without the hassle of managing it manually.
A Google business profile is one of Google’s most useful free services. Customers can use Google to find your business address, local phone number, hours of operation, and more…
Can I use a residential address for Google My Business?
Yes, you can use a residential address for Google My Business. However, Google may require verification before your business can be listed.
Is local SEO important for a small local business website?
SEO is a process of boosting your business on Google’s search engine locally. It means making sure the business is set up and optimised for the search engine so that they rank at the top for relevant searches around the company’s products or services.
What is Local Search optimisation?
Local search optimisation is a SEO process of making sure your business is set up and optimised for Google’s search engine locally. This means that your business will rank at the top of relevant searches for your products or services around your area.
How much does it cost to post my business on Google Maps?
There is no cost to post your business profile or business location on Google Maps. Google My Business is a free tool that enables businesses to create and manage their business listing on Google.
What is a Google verification code?
A Google verification code is used when Google tries to confirm that your Google My Business account belongs to the correct person. Google may ask you for Google verification codes in many scenarios.
How to rank my business on Google Maps?
Google My Business is different from Google Maps in that Google My Business helps you rank your business on Google search engine, while Google Maps helps you find the nearest branch of the business near you. It takes time and effort, but if done correctly, ranking your business on Google Maps can also affect your ranking on Google Search Engine.
Which Local SEO tactics improve rankings in search engines locally?
Many Local SEO tactics can improve the business ranking locally. Some of the most important tactics include making sure your Google My Business listing is accurate and complete. Using Google Maps to create a listing for your business, and adding NAP (Business Name, Business address, Business phone number, Business Hours, Website URL) information to your website helps improve your chances of ranking locally.
What To Do If Your Business Is Already Claimed on Google?
If someone else has already claimed your business on Google, you’ll need to contact them and ask them to transfer the listing to you. Google provides instructions on how to do this: https://support.google.com/business/ Transferring a Google listing is a quick and easy process, but it can take up to two weeks for the change to go into effect.
Can I add my business to Google My Business Profile if I don't have a physical store
If you run a service business, don’t serve customers onsite, and don’t have a physical location but offer services (such as a plumber or electrician), check the “I provide goods and services to my clients”. Click on the “Hide my address” checkboxes. Available for local service area businesses.
What are the differences between Google My Business To Google Business Profile?
Google has recently changed Google My Business to Google business profile. This way you can view your Google business profile not only from the Google business profile management platform but also you can simply type your business name in Google search and your Google business profile will appear. Google has mainly made these changes for business operators to have easier access to their google business account and of course, Google loves changing things for improvement.
Can we add multiple locations to Google business profile
Yes, you can add multiple locations to Google’s business profile. Google provides instructions on how to add multiple locations: https://google.com/business/
Google Business Profile Management Service Boost Your Business Locally
You’ve got a great business, with a website and everything. But you’re not showing up in Google My Business search results for your target keywords, and you have completed setting up Google My Business Profile.
We know it can be frustrating to see other businesses ranking way above you on the first page of Google. It’s like they are stealing your leads and clients right out from under you! And we understand that this is more than just annoying! It hurts your bottom line. That’s why we created Local SEO services to help our customers rank higher, so they get more traffic and leads from their websites.
Our team of SEO experts will optimise every aspect of your digital presence, including all aspects of Google My Business listings, social media profiles, online reviews/reputation management, content marketing strategy, website optimisation for mobile devices, etc. This will drive relevant organic traffic to your site through search engines. So if you’re looking for Google My Business profile management services to help your business page rank higher and get more leads, then please give us a call or contact us through our website. We would be happy to provide you with a free consultation, or you can get our FREE SEO Report.