Website Design For Ecommerce Business Everything You Need To Know

As a website design agency our why is to make every client a success, through this journey we guide coach I mentor each one of our clients in digital marketing to ensure they can get further faster in this journey.

My WHY as a digital marketing coach and strategist for writing the blog post to educate, prepare all our potential clients or anyone who wants to start an online store.

To build ecommerce websites for ecommerce store, you need to know what products or services you are going to sell. Knowing your why will help you determine what type of product and services, who are your target audience, where are your target audience located, what age group are your target audience, and when would they buy your product or services.

If you’re having difficulties to find your why, we highly suggest reading the book called “Start with why”

Now that you know your big WHY, it will make this process much easier because you know who will you be serving and have a better understanding of who your target audience is.

Choosing a niche is critical in any type of business, not just in an ecommerce store. This can assist you in deciding the business name, domain name, social media accounts branding style guide, and most importantly building a culture within that niche.

In digital marketing, one of the main focuses is to narrow down the niche for the client. This is because it will help in every aspect of digital marketing, especially with delivering better results for clients and reducing the advertising of a marketing campaign. So, we highly suggest to each client to narrow down the niche before they even start looking at bind domain name because we have seen these results in some of our existing clients.

Depending on the business goals and niche, the online store will define which style of ecommerce platform is needed. For example, if we are designing an ecommerce website for a B2B or B2C are depended on a product or services that the business is offering.

Here 3 types of ecommerce platforms

1- Subscription-Based Ecommerce Websites

If your business revolves around subscriptions, this ecommerce platform is needed to be one where customers can sign up for the products. And make subscription payments based on the subscription plan. Netflix, Amazon, your Internet provider are on the best top of this subscription plans there is. they charge you a certain amount of money for the service they provide for you for the duration of that time. We have a subscription plan for our SEO Sydney packages and WordPress maintenance plane care.

2- Product-Based Ecommerce System

In physical products, for example, it could be shoes for men with flat feet. The product is shoes, the target audience is men who have flat feet. By knowing this, we know this product base ecommerce site will not have a pink colour. Now we know that these people devil boy shoes for flat feet men could be once every year, so we need to put them in a segmented email contact to follow up for future sales.

3- Drop-shipping Ecommerce System

Drop-shipping is a type of ecommerce in which the merchant does not keep goods in stock, but instead stores them and dispatches them from a third-party provider. In the ecommerce industry it’s called “drop-shipping” because customers add an item to their shopping cart, then contact the seller who dispatches the items from a third-party supplier.

Drop shippers do not need to purchase and store merchandise and control their inventory. Instead, they only handle the order fulfilment process, including packaging and shipment of each order. This saves e-merchants time and money on purchasing and storage costs.

The company should have a name that is related to the product and services that includes an identity that goes with it. This will not only make it easier for customers to remember your business, but it will also be successful in creating a recognisable brand. There are many benefits of having a great company name, which can help you to reach your goals as well as market your company. Having a memorable business name will help market your product and services.

For example, our business name, it’s called Sydney website design agency. The name explained what we do we are a website design agency based in Sydney, so we will be attracting clients who are based in Sydney. We function as an agency not just to design and develop website’s but also to take care of clients digital marketing and website maintenance.

There are several websites we use to check business names, make sure we are not registering or planning around a business name that has already been registered and trademarked “United States Patent and Trademark office”

Buying A Domain Name

For example, our business name, it’s called Sydney website design agency. The name explained what we do. We are a website design agency based in Sydney. We will be attracting clients who are based in Sydney and looking for an agency not just to develop the website, but also to take care of their digital marketing and website maintenance.

It’s effortless to go by the main name, buying the right domain name it’s what’s important. In the past, we had clients who end up changing their domain name after consultation with our team. Finding the correct domain name that is suitable for your industry and matches your business name can be challenging.

When searching for a business name, you need to consider social media and domain names as well. With so many domain names taken by other businesses now we have the option of purchasing TLD domain name. TLD stands for Top-Level Domain name. As you can see, our business domain name is the top-level domain name, it ends with dot website. The top-level domains name that is available for the online stores are dot online, dot store, and dot shop. We recommend these top domain names for clients who want to start an online store.

Social Media Channel Name

Now imagine going through every social media channel and search for the business name that you’re interested in or want to register, then find out someone else has it, and then you must go start all over again. There is a website called name check https://namechk.com/ once you search the name it will find out if the domain name and which social media accounts are available for the name that you want to register.

There is always a way to work around names that other people own already. You can always add other words to it or add locations such as country. You just need to make sure that is not similar to other businesses, or you could be in trouble in the future of your online business journey. We highly recommend getting it right now to save headaches in the future.

Determine Your Branding and Its Identity

Know where you are going, so you can create a brand that has an identity. Having a plan before starting your business online will help to give it an identity, which is needed in the beginning. The first step for branding would be to know what products or services you will be providing and who they are for. They will also need to know the social media channels that you will use to market them. You should maintain consistency throughout all of these channels as well as your website.

This can be done with logos, tag lines, and colour schemes. To create a strong brand, you will want to look at the companies that are in your industry but not direct competitors of yours. You can also learn from other types of branding, such as music or fashion brands.

Select Payment Options

Deciding on the right payment gateway for your business is crucial. Depending on what type of ecommerce website you are running, some gateways are more appropriate than others. At the same time, some payment gateways are designed for multiple types of business online, so you will want to do a little research to see which ones apply to you. Some payment gateways require a monthly or yearly fee, whereas others have no fees at all they charge a percentage of the sale.

To use a payment gateway like PayPal or Stripe, you will need to create an account with that particular company. Once you have completed the registration process, you will be able to set up your account and then link it with your site. You can find step-by-step guides on how to do this here https://stripe.com/docs/ and here https://www.paypal.com/business.

Map Out Content Strategy

A content strategy is a plan for managing and publishing content on an e-commerce website. The goal is to create engaging and informative content that benefits the potential customer and helps them decide.

When we talk to our clients about content strategy, they look puzzled, why do we need a content strategy? Content is not just the information about the business, their vision, or their mission, there is a lot more to it. We are pretty certain that you have already purchased some top of products online.

Go through that journey yourself in your mind’s eye. See how the process was, you read the title of the products we saw the image that led you to read more about what caught your interests In their product. Once you purchase that product, there was content on the invoice there was content as, thank you. If you are using email marketing, you will also need to prepare the content that will be sent out to the client regularly, so you can sell more products and be a profitable business.

Identifying Product Categories

Product category is a group of similar things. For example, a product category for the tee shirt business will be different from that of the nail polish business. A business owner can easily identify products that are entering or exiting inventory with this system. It also enables them to categorise their products by type, size, colour, gender, and occasion.

In ecommerce, the product categories are usually mentioned as a list of links on their website. The online store must give clear information about each link and its associated products. This helps users to have an idea about what they will find under that link before clicking it.

Write Effective Product Descriptions

Having good product descriptions on your online store is as essential as having excellent photos. Not only does it affect the customer experience, but it also contributes to the credibility of your business, improves site rankings, and increases conversions for site visitors.

Write ecommerce product descriptions that help the buyer visualise themselves using your products. Describe what they will look like, how it will feel, and what they will be able to do with it, be short and concise, and include the value and benefits of your products or services.

For high-priced products or services such as courses or subscriptions, you may need a more detailed product description. You would need a sales page or landing page to do this.

Take High Quality Product Shots

Photos are essential for online store to portray the products.

Take high-quality photos of your products. Avoid blurry or dark photos. Use natural light or white balance to make sure the light is coming from the front and side of your product rather than overhead, and include shots of any features that might be unique to your product.

Photos should be eye-catching and represent what you’re selling quickly. You want people to see what they’re getting, not be confused by the photo.

Organise Shipping Company, software or fulfilment

Researching and organising new shipping companies can get a daunting task. They will ask you these basic questions. How frequently will you be shipping? What the size of the package is? What is the way the package are you shipping nationally or internationally? Not every online business needs to organise a shipping company. The subscription base or SaaS ecommerce site that just provides services doesn’t need to worry about shipping.

Now that you’ve selected the shipping company you need, make sure that there is a software that plugs into your website. This will manage the fulfilment process such as label printing, email distribution, etc. This is dependent on the ecommerce platform and the shipping company. It is up to their software to connect them to each other to make the whole process much easier.

Gather Social Proof

One of the key aspects of an ecommerce site is how many people are visiting the site. Seeing other people purchase products on your ecommerce site gives customers confidence in their decisions. Social proof is vital for ecommerce sites because there are no other people who can be contacted about the product or service that was purchased. Online shoppers who want to see other people like themselves using the ecommerce site had a great shopping experience.

How to Gather Social Proof for eCommerce Sites

There are a few different ways to gather social proof, and ecommerce site owners may want to look at these options.

Reviews – One of the best ways for ecommerce sites to get reviews from their customer’s shopping experience is by offering an incentive FREE shipping or coupon code in return for their time and effort. This helps keep people honest, as users want to see real reviews, not ones that are being given just because other users paid for it.

Customer Photos – If ecommerce sites have customers who love their products and services, having them share photos of what they purchased is another great way to get social proof running on ecommerce sites. This also allows ecommerce sites to make their ecommerce site more friendly and visually appealing.

You want to make sure you have a launch plan before selling your product. You’ll need to set a date and let people know about it on social media. Likewise, you’ll also need to make sure it’s promoted before the day comes, you’ll have to create some kind of event that will bring people into your online store.

For example, you can offer FREE gifts if they purchase within the first couple of days of your launch. This will bring people in and get them excited about your product.

Once you launch, you’ll want to make sure that it’s successful, and it drives people back into the store regularly. You’ll also want to make sure you’re working on your next product because people want to see newer products.

The plan to launch or relaunch a product will be based on the type of product. There are four types of products that are typically launched into markets: new, improved, replacement, or reformulated.

New products are those which are entirely innovative. They offer significant benefits not experienced in the past and are technologically advanced in terms of their offer to customers. All new products need to be launched with a great deal of buzz and excitement to get the level of interest needed by both customers and retailers alike. Improved products offer incremental benefit over their predecessors and often provide solutions for ongoing needs and issues experienced by customers. Replacement products offer “new” solutions for ongoing needs or issues that were previously addressed by other offerings from the company. Reformulated products offer incremental benefits.

The best ecommerce website must have a maintenance of their website, security of the website, and backup of the website. We are all aware of the importance of maintenance for any type of business, but it is even more important for an ecommerce site. This is where the customer’s credit card and personal information is stored. This means that any security breaches or problems can lead to stolen information, which can be used for fraud or identity theft. The backup should be storing all this data as well as the site so that if there is an issue with one, you can switch to another server and be back up and running in no time.

In conclusion, each ecommerce website must maintain, secured, updated, and backup.

Start A Digital Marketing Campaign

Digital marketing is an important aspect of any business. These services can assist you in reaching your objectives at a lower financial risk than traditional advertising methods and is more targeted in terms of targeting customers based on their interests. Digital marketing services can provide you with insights into customer behaviour that is very valuable in terms of making decisions about which products and promotions to offer.

Digital marketing campaign is becoming a popular approach for marketing of online stores. These campaigns are more inclined to be done thanks to digital marketing agencies. These agencies have expertise in designing and executing successful campaigns that can lead to customer acquisition and retention.

Generate Organic Leads With SEO

The aim is to generate organic leads with SEO for products. This strategy allows you to target customers who are actively searching for products or solutions that you can provide. The key advantage of this type of SEO is that it does not require any large financial investment to get started, just time. The ultimate goal is to improve the rank of your website so that you come up higher in search engine results pages, which means more people will be coming through your site and this should increase conversion rates.

Ecommerce Web Design Services Sydney

We provide ecommerce web design services with digital marketing strategies that grow your online store. All the designs are created with the individual client in mind, regardless of their particular product or service. We also provide web design services that are attractive, easy to use, and functional.

We will help you increase awareness of your business and provide a healthy return on investment. Furthermore, we use an evidence-based approach, and our development process is fully customised to ecommerce web design.

Ecommerce Website Design Frequently Asked Questions