Website Design Ecommerce Business: Everything You Need To Know
Website design for ecommerce plays an important role in the success of your business. Ecommerce Website design can make or break you, and it is essential to be prepared for this. Hiring a website design agency could be expensive, but if you know what you need before hiring a website designer, developer or agency it will save you time and money in the long run plus lots of headaches and late nights! In this post, we’ll talk about every essential element, task, or tool that every e-commerce store needs.
It’s hard to argue with the fact that the Internet is a great business place. It offers you an opportunity to reach customers all over the world, without having to open up new stores in every area of interest. Ecommerce website design can be a tricky thing, but there are some important things you need to know about it before beginning your ecommerce Website design journey.
The first thing you want to do before designing an ecommerce website is to find out what your “WHY” is. Knowing why you are doing this will pull you like a strong magnet pulls in steal and will make your business success my friend. There are many different reasons people might want to start their online store or business. The goal of a website’s design is not only to make it functional but also to achieve the commercial goals of the business owners. When you consider that each business and its owner have different objectives when it comes to ecommerce websites, online presence, and marketing etc.., it’s easy to see why the practicality of any design and development of the ecommerce website business might be questioned.
Sydney Website Design Agency’s WHY
As a website design agency our why is to make every client a success, through this journey we guide coach I mentor each one of our clients in digital marketing to ensure they can get further faster in this journey.
My WHY as a digital marketing coach and strategist for writing the blog post to educate prepare all our potential clients or anyone who wants to start an online store.
Ecommerce Website Business Table of Content
- NFiguring Out What You Are Going To Sell
- NDetermine The Type of Ecommerce Platform
- NUnderstanding Your Target Audience
- NRegister a Related Company Name
- NBuy a Domain Name.
- NSocial Media Channel Name
- NDetermine your Branding and Its Identity.
- NSelect Payment Options.
- NMap Out Content Strategy
- NDetermine Product Categories
- NWrite Effective Product Descriptions
- NTake High Quality Product Shots
- NOrganise Shipping Company, Software, or Fulfilment
- NGather Social Proof
- NPlan a Product Launch and Relaunch Strategy
- NMaintain, Protect, Back up Your Ecommerce Website
- NStart A Digital Marketing Campaign
- NGenerate Organic Leads With SEO
- NEcommerce Web Design Services Sydney
Figuring Out What You Are Going To Sell
To build ecommerce websites for ecommerce store, you need to know what products or services you are going to sell. Knowing your why will help you determine what type of product and services, who are your target audience, where are your target audience located, what age group are your target audience, when would they buy your product or services.
If you’re having difficulties to find your why we highly suggest reading the book called “Start with why”
Understanding your target audience.
Now that you know your big WHY it will make this process much easier because you know who will you be serving and have a better understanding of who your target audience is.
Choosing a niche is critical in any type of business, not just in an ecommerce store. This can assist you in deciding the business name, domain name, social media accounts branding style guide, and most importantly building a culture within that niche.
In digital marketing one of the main focuses is to narrow down the niche for the client. this is because it will help in every aspect of digital marketing especially with delivering better results for clients and reducing the advertising of a marketing campaign. so we highly suggest to each client to narrow down the niche before they even start looking at bind domain name because we have seen these results in some of our existing clients.
Determine The Type of Ecommerce Platforms
Depending on the business goals and niche the online store will define which style of ecommerce platform is needed. For example, if we are designing an ecommerce website for a B2B or B2C are depended on a product or services that the business is offering.
Here 3 types of ecommerce platforms
1- Subscription Based Ecommerce Websites
If your business revolves around subscriptions this ecommerce platform is needed to be one where customers can sign up for the products. And make subscription payments based on the subscription plan. Netflix, Amazon, your Internet provider are on the best top of this subscription plans there is. they charge you a certain amount of money for the service they provide for you for the duration of that time. We have a subscription plan for our SEO Sydney packages and WordPress maintenance plane care
2- Product Based Ecommerce System
Physical products for example it could be shoes for men with flat feet. The product is shoes, the target audience is men who have flat feet. By knowing this we know this product base ecommerce site will not have a pink colour. now we know that these people devil boy shoes for flat feet men could be once every year so we need to put them in a segmented email contact to follow up for future sales.
3- Dropshipping Ecommerce System
Dropshipping is a type of ecommerce in which the merchant does not keep goods in stock, but instead stores them and dispatches them from a third party provider. In the ecommerce industry it’s called “drop shipping” because customers add an item to their shopping cart, then contact the seller who dispatches the items from a third party supplier.
Drop shippers do not need to purchase and store merchandise and control their inventory. Instead, they only handle the order fulfilment process including packaging and shipment of each order. This saves e-merchants time and money on purchasing and storage costs.
Create a Company Name that is Related to Product and Services
A Company should have a name that is related to the product and services that includes an identity that goes with it. This will not only make it easier for customers to remember your business, but it will also be successful in creating a recognisable brand. There are many benefits of having a great company name, which can help you to reach your goals as well as market your company. Having a memorable business name will help market your product and services.
For example our business name it’s called Sydney website design agency, the name explained what we do we are a website design agency based in Sydney so we will be attracting clients who are based in Sydney and looking for an agency not just to design and develop website’s but also to take care of clients digital marketing and website maintenance.
There are several websites we use to cheque business names make sure we are not registering or planning around a business name that has already been registered and trademarked “United States Patent and Trademark office”
Buying A Domain Name
For example our business name it’s called Sydney website design agency, the name explained what we do we are a website design agency based in Sydney so we will be attracting clients who are based in Sydney and looking for an agency not just to develop the website but also to take care of their digital marketing and website maintenance
It’s very easy to go by the main name, Buying the right domain name it’s what’s important. in the past, we had clients who end up changing thier domain name after consultation with our team. Finding the right domain name That is suitable for your industry and matches your business name can be challenging.
When searching for a business name you need to consider social media and domain names as well. With so many domain names has been taken but other businesses now we have the option of purchasing TLD domain name. TLD stands for Top Level Domain name. As you can see our business domain name is the top level domain name it ends with dot website. The top level domains name that is available for the online stores are dot online, dot store, and dot shop. we recommend these top domain names for clients who want to start an online store.
Social Media Channel Name
Now imagine going through every social media channel and search for the business name that you’re interested in or want to register, then find out someone else has it, and then you must go start all over again. there is a website called name check https://namechk.com/ once you search the name it will find out if the domain name and which social media accounts are available for the name that you want to register.
There is always a way to work around names that other people own already. you can always add other words to it or add locations such as country. You just need to make sure that is not similar to other businesses or you could be in trouble in the future of your online business journey. We highly recommend getting it right now to save headaches in the future.
Determine Your Branding and Its Identity
Know where you are going so you can create a brand that has an identity. Having a plan before starting your business online will help to give it an identity, which is needed in the beginning. The first step for branding would be to know what products or services you are going to be providing and who they are for. They will also need to know the social media channels that you will use to market them. You should maintain consistency throughout all of these channels as well as your website.
This can be done with logos, tag lines, and colour schemes. To create a strong brand you will want to look at the companies that are in your industry but not direct competitors of yours. You can also learn from other types of branding such as music or fashion brands.
Select Payment Options
Deciding on the right payment gateway for your business is very important. Depending on what type of ecommerce website you are running, some gateways are more appropriate than others. At the same time, some payment gateways are designed for multiple types of business online so you will want to do a little research to see which ones apply to you. Some payment gateways require a monthly or yearly fee whereas others have no fees at all they charge a percentage of the sale.
To use a payment gateway like PayPal or Stripe, you will need to create an account with that particular company. Once you have completed the registration process, you will be able to set up your account and then link it with your site. You can find step by step guides on how to do this here https://stripe.com/docs/ and here https://www.paypal.com/business
Map Out Content Strategy
A content strategy is a plan for managing and publishing content on an e-commerce website. The goal is to create engaging and informative content that benefits the potential customer and helps them make a decision.
When we talk to our clients about content strategy, they kind of look puzzled why do we need a content strategy? Content is not just the information about the business, their vision, or their mission, there is a lot more to it. We are pretty sure That you have already purchased some top of products online.
If you want to go through that journey yourself in your mind’s eye, see how the process was, You read the title of the products we saw the image that led you to read more about what caught your interests In their product, once you purchase that product there was content on the invoice there was content as thank you. if you are using email marketing you will also need to prepare the content that will be sent out to the client regularly so you can sell more products and be a profitable business.
Identifying Product Categories
Product category is a group of similar things. For example, a product category for tee shirt business will be different from that of the nail polish business. A business owner can easily identify products that are entering or exiting inventory with this system. It also enables them to categorise their products by type, size, colour, gender, and occasion.
In ecommerce, the product categories are usually mentioned as a list of links on their website. The online store must give clear information about each link and its associated products. This helps users to have an idea about what they will find under that link before clicking it.
Write Effective Product Descriptions
Having good product descriptions on your online store is as essential as having excellent photos. Not only does it affect the customer experience, but it also contributes to the credibility of your business, improves site rankings, and increases conversions for site visitors.
Write ecommerce product descriptions that help the buyer visualise themselves using your products. Describe what they will look like, how it will feel, and what they will be able to do with it, be short and concise, and include the value and benefits of your products or services
For high priced products or services such as courses or subscriptions, you may need a more detailed product description. you would need a sales page or landing page to do this.
Take High Quality Product Shots
Photos are essential for online store to portray the products.
Take high quality photos of your products. Avoid blurry or dark photos, use natural light or white balance to make sure the light is coming from the front and side of your product rather than overhead, and include shots of any features that might be unique to your product.
Photos should be eye-catching and represent what you’re selling quickly. You want people to see what they’re getting, not be confused by the photo.
Organise Shipping Company, software or fulfilment
Researching and organising new shipping companies can get a daunting task. They will ask you these basic questions have frequently will you be shipping what the size of the package is what is the way the package are you shipping nationally or internationally. not every online business needs to organise a shipping company. the subscription base or SAAS ecommerce site that just provides services doesn’t need to worry about shipping.
Now that you’ve selected the shipping company you need to make sure that there is a software that plugs into your website to manage the process Such as label printing, email distribution, etc depending on the ecommerce platform And the shipping company there are software’s for them to connect to each other to make the whole process much easier.
Gather Social Proof
One of the key aspects of ecommerce site is how many people are visiting the site. Seeing other people purchase products on your ecommerce site gives customers confidence in their decisions. Social proof is very important for ecommerce sites because there are no other people who can be contacted about the product or service that was purchased. Online shoppers who want to see other people like themselves using the ecommerce site had a great shopping experience.
- How to Gather Social Proof for eCommerce Sites
There are a few different ways to gather social proof, and ecommerce site owners may want to look at these options.
Reviews – One of the best ways for ecommerce sites to get reviews from their customer’s shopping experience is by offering an incentive FREE shipping or coupon code in return for their time and effort. This helps keep people honest as users want to see real reviews, not ones that are being given just because other users paid for it.
Customer Photos – If ecommerce sites have customers who love their products and services, having them share photos of what they purchased is another great way to get social proof running on ecommerce sites. This also allows ecommerce sites to make their ecommerce site more friendly and visually appealing.
Plan a Product Launch and Relaunch Strategy
You want to make sure you have a launch plan before selling your product. You’ll need to set a date and let people know about it on social media. You’ll also need to make sure it’s promoted before the day comes, you’ll need to create some kind of an event that will bring people into your online store.
For example, you can offer FREE gifts if they purchase within the first couple of days of your launch. This will bring people in and get them excited about your product.
Once you launch, you’ll want to make sure that it’s successful and drive people back into the store regularly. You’ll also want to make sure you’re working on your next product because people want to see newer products.
The plan to launch or relaunch a product will be based on the type of product. There are four types of products that are typically launched into markets: new, improved, replacement, or reformulated.
New products are those which are entirely innovative. They offer significant benefits not experienced in the past and are technologically advanced in terms of the offer to customers. All new products need to be launched with a great deal of buzz and excitement to get the level of interest needed by both customers and retailers alike. Improved products offer incremental benefit over their predecessors and often provide solutions for ongoing needs and issues experienced by customers. Replacement products offer “new” solutions for ongoing needs or issues that were previously addressed by other offerings from the company. Reformulated products offer incremental benefits.
Maintain, Protect, Back up Your Ecommerce website
The best ecommerce website must have a maintenance of their website, security of the website, and backup of the website. We are all aware of the importance of maintenance for any type of business, but it is even more important for an ecommerce site. This is where the customer’s credit card and personal information is stored. This means that any security breaches or problems can lead to stolen information, which can be used for fraud or identity theft. The backup should be storing all this data as well as the site so that if there is a problem with one, you can switch to another server and be back up and running in no time.
In conclusion, each ecommerce website must maintain, secured, updated, and backup.
Start A Digital Marketing Campaign
Digital marketing is an important aspect of any business. Digital marketing services can assist you in reaching your objectives at a lower financial risk than traditional advertising methods and is more targeted in terms of targeting customers based on their interests. Digital marketing services can provide you with insights into customer behavior that is very valuable in terms of making decisions about which products and promotions to offer.
Digital marketing campaign is becoming a popular approach for marketing of online stores. These campaigns are more inclined to be done with the help of digital marketing agencies. These agencies have expertise in designing and executing successful campaigns that can lead to customer acquisition and retention.
Generate Organic Leads With SEO
The aim is to generate organic leads with SEO for products. This strategy allows you to target customers who are actively searching for products or solutions that you can provide. The key advantage of this type of SEO is that it does not require any large financial investment to get started, just time. The ultimate goal is to improve the rank of your website so that you come up higher in search engine results pages, which means more people will be coming through your site and this should increase conversion rates.
Ecommerce Web Design Services Sydney
We provide ecommerce web design services with digital marketing strategies that grow your online store. All the designs are created with the individual client in mind, regardless of their particular product or service. We also provide web design services that are attractive, easy to use, and functional.
We will help you increase awareness of your business and provide a healthy return on investment. We use an evidence-based approach, and our development process is fully customized to ecommerce web design.
Conclusion Website Design for Ecommerce Business
To sell products successfully, you must have a plan. This includes identifying the type of product that will be launched and understanding how your customers think so they can be better targeted with messages and promotions. The four types of products typically launched into markets are: new, improved, replacement, or reformulated. A successful ecommerce website is one where maintenance is taken care of as well as security and backup measures put in place for data protection purposes. Digital marketing services such as SEO campaigns help improve rank on search engine results pages which leads to more organic leads generated from those who actively search for what you offer online. Generating organic leads through these means doesn’t require any large financial investment but just time invested towards improving ranking on search engines page.
Ecommerce design that appears in search results, its user friendly easy to navigate has a responsive ecommerce will creates the most online sales. Because best practices of online marketing has been applied by the web designer.
Ecommerce Website Design Questions and Answers
Should ecommerce website design be responsive?
The answer to this is yes. A responsive website design will allow your site to be viewed on multiple devices such as mobiles, tablets, and desktop computers. While the costs of a responsive website may be more than you want to budget for at first, it is worth it in the end with all the improvements that come along with it. The ecommerce web design should also be aesthetically pleasing which can help with conversion rates and getting more customers coming through your site.
What are the benefits of custom ecommerce website design?
Custom ecommerce website design can be beneficial to your business because it’s designed exactly the way you want. It will most likely be tailored to your needs and will make sure you are satisfied with the result. This is a great way for customers to know that they are getting exactly what they want when they come to your site. Sydney website design agency we implement online marketing in powerful ecommerce website designs for best user experience.
What is Required for an effective ecommerce site?
The ecommerce site needs to be designed with the customer in mind. It is important to understand the customer’s needs and how they think so that ecommerce marketing messages and promotions can be more effective.
What impact does ecommerce have on society?
Ecommerce has had a large impact on society by providing easy access for consumers to products. This accessibility will most likely change shopping habits for some people if ecommerce is able to provide what was once available only in stores.
What is the difference between ecommerce web design and traditional web design?
The process of ecommerce web design and traditional website development is nearly the same. In terms of ecommerce website design, though, ecommerce is more focused with developing a website for an online shopping. The shopping cart, responsive page, brigth color home page, content, and layout of an ecommerce store are typically the priorities of ecommerce web designers. Conversion funnels and structuring the site in accordance to sell online.
What is a third party payment processor
First party payment processors are usually banks or e-commerce merchants. A third party processor is an entity that provides payment processing services on behalf of the e-commerce merchant.
What can you do to ensure your ecommerce business stays safe?
There are lots of different ecommerce security measures e-commerce websites can take to stay safe, including virus scanning, firewalls, website backup, and SSL encryption for credit card transactions.
What are top ecommerce platforms
Shopify ecommerce platform is well known for its ecommerce website design and e-commerce stores. The e-commerce platform has a wide variety of ecommerce store templates to choose from, offers limited edition ecommerce websites, and offers an e-commerce point of sale solution.
WooCommerce eCommerce Platform is a free ecommerce available for self hosted WordPress. WooCommerce provides many features for running an online business, including the ability to create products with custom options and a shopping cart with a single checkout.
Big Commerce eCommerce Platform is a reliable ecommerce software that has been around since 2002. Big Commerce provides features such as search engine optimization, inventory control, customer relationship management, social media integration
What are the best practices for new ecommerce?
Here are some ecommerce best practices for people who need a new ecommerce:
It’s a good idea to research number ecommerce stores and see how they work so you know what to expect.
There is usually a service fee involved with ecommerce stores, so make sure you consider this when you set your budget.
Research eCommerce platforms before purchasing one because not all platforms are right for everyone’s needs.