eCommerce SEO for Businesses Wanting to Increase Sales Organically Without Paying For Expensive Advertising


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There is no secret to be successful in eCommerce, you need to have a well-optimised website. With most of your target market inside the World Wide Web, failure to have a systematised, automated, fast loading speed and easy-to-use website will cost you money as well as potential customers.

However, optimising your website for eCommerce can be difficult, especially if you’re not familiar with all the latest techniques and trends in the industry. These trends are constantly changing, too, thus requiring an organisation or a business’s ability to adapt.


Sydney Website Design Agency offers comprehensive eCommerce SEO services that will help you drive more qualified leads, organic traffic, and sales for your brand. We’ll work with you to create a custom SEO strategy that is tailored specifically to your business and its needs. Ready to discover how we will take on the challenge?


Table of Contents

What is eCommerce

 What is eCommerce

e-Commerce, or Electronic Commerce, refers to the buying and selling of goods, products, or services via the internet. E-commerce is another term for internet commerce. These online services are delivered over a network connection. Money, funds, and data transactions are all forms of E-commerce.

The following are some of the most popular methods of eCommerce: Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C), and Customer to Business (C2B).

It is a 4.5 Trillion-dollar industry that is only expected to grow in the years to come. If you are an online business owner, then it is important to make sure that your website is optimised for eCommerce. This means using the right keywords, implementing the appropriate marketing strategies, and making sure that your website is easy to use and navigate.

One of the most significant aspects of eCommerce is SEO. SEO stands for “search engine optimisation”. This is the process of optimising your website so that it will rank higher in search engine results pages (SERPs), and thus drive more traffic to your site. There are many factors that go into SEO, and it can be a complex and time-consuming process. However, it is essential for any online business that wants to succeed.

What is eCommerce SEO?

 What is eCommerce SEO

eCommerce SEO is the process of improving the ranking of an eCommerce website and its products in search engines. Creating robust product descriptions with relevant keywords is one way to optimise your site. Link building from relevant sites may also help you improve the position of your eCommerce business.-paid for free) traffic to your online store from sites like Google, Bing, and Yahoo.

It’s all about getting your product pages to appear in Google’s top ten organic search results, making them more accessible to your target audience. The farther you are from the first pages of Google search results, the most unlikely will customers see your product or service.

Why does SEO matter for eCommerce?

 Why does SEO matter for eCommerce

Regardless of how big or small your company is, investing in SEO for eCommerce is beneficial for your business. Without it, your eCommerce site will miss the opportunity to fully maximise its potential to become profitable.

SEO Helps Customers Find Your eCommerce Website

Creating an eCommerce website has one goal, is to make sales, be profitable. However, if you just leave something out in the open, there is no guarantee that you’ll get the profits that your brand is capable of. eCommerce websites are not like catching fish. With eCommerce websites, you don’t just sit around waiting for fish to grab onto your bait, hoping to end up with a big catch at the end of the day.

eCommerce is different. You have employees to pay, bills that come on a regular basis. A website investment to pay for and several other financial obligations to attend to that make your eCommerce website a business.

You can’t afford to wait for your target market to come to you. You make your brand and products searchable to them.

This is where SEO plays an indispensable role in eCommerce. Optimising your eCommerce platforms to get ranked in search engines lures your target audience to learn about your brand. It is the first step to converting them into paying clients, thus generating profits on your end. The easier for audiences to see you online makes it easier for them to decide to take a bite of what you offer.

An Efficient Technique to Grow Your Bottom Line

Business owners should be able to find ways to delegate to be able to allocate their time to more critical areas in the business – expansion, launching new products, getting investors, and the likes. Areas like marketing may be deemed essential, but should be left for a reliable Digital Marketing Agency to deal with.

In high-volume industries and niches, buying website traffic can cost thousands of dollars per campaign per month.. Alternatively, you may be required to spend a lot of money on Digital advertising. You are less reliant on this traffic if you use good SEO on your eCommerce site. Of course, you can still buy advertisements. But if your funds are limited, SEO may be a lifesaver that allows sales and profit to continue flowing without having to invest in paid advertising to get noticed in search engines.

Organic search traffic, unlike paid search traffic, is cost-effective — there is no cost per click, conversion, or impression. You may attract high-quality traffic in big numbers without having to pay for it directly.

To optimise any websites for Google and other search engines, many successful e-commerce firms have put SEO efforts at the top of their must list. Businesses do this even with little money and modest resources. Some achieved it by adhering to basic eCommerce SEO principles.

eCommerce SEO is a Long-Lasting Investment

The goal of SEO is to help the business you operate rank higher in search engine results for local searches so that your clients can locate you more quickly and easily. Results are targeted, cost-effective, measurable, and long-lasting.

SEO is a solid and stable marketing strategy that will continue to bring value to any eCommerce store for years to come.

SEO isn’t a seasonal thing. There is no such thing as an “SEO pump” or “pulling the plug.” SEO has no expiration date. When you stop paying for paid advertising, traffic decreases rapidly. SEO just keeps humming along, working around the clock.

The long-term benefits of a solid eCommerce SEO strategy are obvious. Unlike other marketing methods, which require you to start from scratch each year, SEO develops over time and becomes stronger. You may continue enhancing what you did last year and expanding your niche until you dominate your market entirely.

You may take a vacation or focus on other things for a few weeks or months, then return to find that your SEO is just as effective (or nearly as effective) as it was before. The number of consumers and sales will not cease when you quit advertising because organic search results are free. You could stop running other advertisements while still being visible to your audience through organic search results, even if you run out of money to pay for advertisements.

Undeniably, investing in an eCommerce SEO campaign can help eCommerce websites drive more qualified leads, organic traffic, and sales. However, it’s important to note that SEO is a long-term strategy, and it may take some time before you see results. To get the most out of your SEO efforts, be sure to optimise your website for search engines, engage in link building, apply technical SEO on your website, and create high-quality content that will interest your target audience.

How to create an eCommerce SEO strategy?

 How to create an eCommerce SEO strategy

One of the critical ranking factors that marketers should consider in creating an SEO strategy is planning. A brand should be clear about the product pages that they want to get noticed, keyword ideas they would like to include in their campaign, and most importantly, their goals. As mentioned earlier, SEO is long-lasting. The investment you put into it today resounds for the years to come. It can help your eCommerce site propel today and in the far future. To achieve this, a sold plan should be available. Using your plan as your guide, you can now develop techniques and strategies that will finally bring your product pages to the top pages of Google searches. Here are the action items to cover to create your effective eCommerce SEO strategy:

eCommerce Keyword Research
Your eCommerce store should stand for a primary keyword with several other keywords that can help create a robust website for the niche or industry in which you want to excel.

eCommerce Keyword Research is important because it allows you to identify what terms people are using to search for products and services like yours. By targeting keywords that have a high amount of monthly searches and low competition, you can drive more qualified leads, organic traffic, and sales to your brand.

Google Keyword Planner, and Moz Keyword Explorer are two excellent eCommerce SEO tools for beginning eCommerce keyword research. These tools will help you determine which keywords are most relevant to your offerings. After you’ve identified these terms, you can utilise them in your website’s content, title tag, meta descriptions, blog post, link-building efforts, and social media posts. Be keen on monitoring your Google Search Console to be able to see if your target keywords are indeed bringing in qualified traffic and leads to your website.

Your Google Analytics is your perfect ally in determining which SEO techniques worked for your brand and which doesn’t. Adding long-tail keywords or simply using your target keyword as anchor text in the content that you do can have different effects on how audiences respond to your website. Research, apply, and always evaluate.

Site Architecture for eCommerce SEO
When it comes to SEO for eCommerce, the way your site’s pages are organised and structured has an impact. It also affects your user experience (UX). In a nutshell, you want to make it as simple as possible for real people and search engines to locate products in your store. Because of the way categories and items are added and removed, the site structure becomes difficult to manage. You’ll save yourself a lot of time if you can do it at the start. Make certain that your site’s architecture is simple and scalable, even as your business expands. Make sure that each page of your website is a few clicks away from your homepage. Simplicity is sometimes neglected. You don’t want visitors to be reliant on the back button to navigate your site, running in circles attempting to discover what they’re looking for. You also don’t want to have to modify and rearrange your site’s structure whenever you add a new product category. The majority of your link authority is on your homepage, since that’s the most common page other companies link to when talking about your website. As a result, the less authority a product page has as it gets farther away from your homepage. To figure out which parts of the website framework, categories to properties, brands, or filter listing page are worth indexing and optimising for, consider the demand and supply situation. Creating a great user experience is essential if you want people to keep coming back to your website. Everything from the design to the copy should be well thought out, and contribute to an overall feeling of cohesion. Your eCommerce website’s design communicates what kind of company you are. If it’s dated, confusing, and difficult to navigate, that will reflect poorly on your brand. Conversely, if it’s beautiful, easy to use, and full of high-quality visuals, that will give visitors a positive impression of your business.

Do Regular Site Audit
As your eCommerce website grows, chances are there are pages that require updates or fixes, unknown on your end. This is why it is crucial to do regular site audits on your web pages. Is your schema markup still functional? Do you have pages that do not have title tags or missing a meta description? Did you fail to notice duplicate content on your blogs? Is your page speed poorly performing? Many things are happening within eCommerce stores and their eCommerce category pages. Insufficient internal linking, broken links, incomplete product and category pages, lack of rich snippets and slow loading eCommerce product pages can affect your position in search engine rankings. This, of course, can be easily solved with On-page SEO and edits on your website. However, the lack of regular audits may cause you to fail in noticing these issues, giving other sites an advantage over yours.

Technical SEO
There are a few key things that eCommerce websites need to focus on when it comes to their technical SEO. These include ensuring that their site is properly indexed, setting up and using the correct XML sitemaps, having a fast and responsive site, and using the correct structured data markup.

Ensuring Proper Indexing
One of the most important aspects of technical SEO for eCommerce websites is ensuring that they are properly indexed by Google. This means making sure that all of your product pages and category pages are included in Google’s index, as well as your homepage, category page, product pages, and any other significant pages on your site. You can do this by using the proper robot directives in your website’s code, as well as by submitting your XML sitemap to Google.

Setting Up Sitemaps
In addition to making sure that your site is properly indexed, you also need to make sure that Google knows about all of your website’s pages. This can be done by setting up an XML sitemap for your website.

An XML sitemap is a file that lists all the URLs on your website, along with additional information such as when each page was last updated. You can submit your XML sitemap to Google using the Google Search Console.

Making Your Site Fast and Responsive
Another important aspect of technical SEO for eCommerce websites is making sure that your site is fast and responsive. Google has stated that site speed is a ranking factor, so it’s critical to make sure that your site loads quickly.

You can do this by optimising your images, using a content delivery network (CDN), and using caching. In addition, you need to make sure that your website is mobile-friendly, as more and more people are shopping on their smartphones and tablets. You can test how mobile-friendly your website is using the Google Mobile-Friendly Test.

Using Structured Data Markup
Finally, you also have to make sure that you’re using the correct structured data markup on your website. Structured data is a code that you can add to your website that helps search engines understand the content on your pages. This is especially important for eCommerce websites, as it can help Google display your products in rich snippets in the search results. You can learn more about using structured data on the Google Developers site.

By following these technical SEO tips, you can make sure that your eCommerce website is properly optimised for search engines and that you’re able to drive more traffic and sales to your store.

On-Page SEO Strategy for eCommerce Stores

 On-Page SEO Strategy for eCommerce Stores

When it comes to SEO for eCommerce stores, there are a few key things to keep in mind. Start by ensuring that your website is properly optimised for search engines. Make sure you’re using the correct keywords and phrases in your title tag, meta description, and throughout your site.

Second, concentrate on producing high-quality information that your consumers will find valuable. Blog articles, product evaluations, and buyer’s guides are all examples of excellent content that provides value to customers. Third, employ effective marketing strategies to bring people to your website. Paid advertising, social media marketing, and email marketing are examples of these. You can improve your eCommerce store for search engines by following these suggestions, which will increase traffic and sales.

Off-Page Strategy for eCommerce Sites

 Off-Page Strategy for eCommerce Sites

The most important and basic aspect of off-page SEO for any sort of company is link building. It’s an exceptional method to get the most out of eCommerce SEO.

Every external website that links to a page on your site is considered by Google to be a vote of confidence for that page. The more backlinks you gain, also known as backlinks, the better Google views your page.

So, for example, if you’re a health-related website and your goal is to rank for terms like “back pain relief,” “low back strain,” and so on, the more likely you are to rank in Google.

Here are the qualities of good eCommerce backlinks:

  • It should come from authoritative websites. High-authority sites that have been around for a long time have their own healthy collection of backlinks.
  • This is a website that hasn’t linked to your site before. The number of links from five distinct sites to your page is preferable to the same link from one source.
  • A link from a page with related material. The content on the page from which the link originates should be relevant to your page’s content.
  • Make use of precise anchor text. The clickable portion of a link is known as the anchor text. Any backlink you obtain should ideally have a keyword close to it; otherwise, it won’t work properly.

You don’t have to be data-driven when it comes to your content. High quality is essential. There can be no argument about the importance of good material. If it’s not worthwhile, no one will link to it.

Once you’ve created your eCommerce SEO content, find individuals online who have written similar stuff in the past—or simply care about it—and let them know. This is called outreach. Offer an article or ask if they could consider linking to some of your online store.

How can I improve my eCommerce SEO strategy?

 How can I improve my eCommerce SEO strategy

There are a few things you can do to improve your eCommerce SEO strategy. By following these tips, you can improve your eCommerce SEO and drive more traffic, leads, and sales to your online store:

1. Use keywords and phrases relevant to your business in your website’s content
If you want to improve your eCommerce SEO, one of the most important things you can do is use keywords that are relevant to your business in your website’s content. This includes using these keywords in your titles, descriptions, product names, and other places on your website.

2. Create high-quality backlinks from other websites
Creating high-quality backlinks from other sites is another critical approach to enhancing your eCommerce SEO. Backlinks are links that connect one site to another and may assist you to improve your search engine rankings.

To create high-quality backlinks, you should focus on getting links from websites that are relevant to your business and have a high PageRank and many other metrics. You can also get creative with your back linking strategy and try to get featured on popular blogs or websites, which can also help improve your website’s ranking.

3. Make sure your website is mobile-friendly and easy to navigate
It’s critical to make sure your website is mobile-friendly and simple to use these days. People are increasingly using their smartphones and tablets to go online; therefore, it’s crucial that your website be compatible with them.

4. Track your SEO progress and adjust your strategy as needed
Finally, it’s critical to keep track of your eCommerce SEO progress and make necessary modifications. There are several techniques for keeping track of your development, such as using Google Analytics or other web analytics solutions.

You can examine your progress and make adjustments to your plan based on that data. This will aid you in constantly enhancing your eCommerce SEO and increasing traffic, leads, and sales to your online store.

Follow these guidelines to enhance your eCommerce SEO and increase site traffic, leads, and sales. If you’re not sure where to begin, contact a digital marketing firm that can help you with eCommerce SEO.

eCommerce SEO for Businesses Frequently Asked Questions

Is SEO important for eCommerce?
The answer to this question is a resounding “yes!” SEO is vital for eCommerce businesses because it helps you to drive more qualified leads, organic traffic, and sales for your brand. By optimising your website and content for search engines, you can improve your visibility online and attract more visitors who are interested in what you have to offer. This can help you to grow your business and boost your bottom line.
Is eCommerce SEO different from SEO?
There is no definitive answer, but in general, eCommerce SEO may have a few specific considerations that regular SEO does not. For example, optimising for search engine crawlers is always essential. Merchants may also want to focus on ways to make their product pages more user-friendly and conversion-oriented, as shoppers are more likely to make a purchase if they can easily find what they are looking for. Additionally, many eCommerce platforms offer built-in features like search filters and sorting that can help improve the user experience and drive conversions.
How much does eCommerce SEO cost?
The cost of eCommerce SEO services can vary depending on the size and complexity of your website, as well as the specific services you need. However, in general, the cost of eCommerce SEO services is relatively affordable, especially when compared to the potential benefits.
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eCommerce for SEO with Sydney Website Design Agency

 eCommerce for SEO with Sydney Website Design Agency

You’ve probably heard that to be successful in eCommerce, you need to have a great website. But what does that mean for your SEO?

Sydney Website Design Agency can help you create a website that not only looks great, but also ranks high on search engines. We know the ins and outs of SEO and how to get your website seen by more people.

With our help, you can focus on what you do best – running your business – while we take care of getting your website seen by more people. Let us help you with smart strategies, to get started with eCommerce for SEO.

Request a free consultation today and see how Sydney Website Design Agency can help get your business online!

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